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PHOTOS 18 September 2026

iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 arrive in stores worldwide

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Deirdre O’Brien and John Ternus greet customers at Apple Fifth Avenue in New York.
On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide. Customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products. John Ternus, Deirdre O’Brien, and Greg Joswiak joined the team at Apple Fifth Avenue in New York City to welcome excited customers.
Whether shopping in person, online at apple.com/hk/en, or through the Apple Store app, customers have multiple ways to explore the new lineup. Apple Specialists can assist customers with trading in their old devices through Apple Trade In, exploring payment options including financing with Apple Card, or taking advantage of incredible carrier deals — and setting up their new devices with Personal Setup.
Customers line up outside Apple Fifth Avenue.
John Ternus greets customers at Apple Fifth Avenue.
John Ternus welcomes a customer at Apple Fifth Avenue in New York for the launch of the latest generation of iPhone, Apple Watch, and AirPods.
A customer holds up two iPhone 18 Pro purchases at Apple Fifth Avenue.
Customers fill up inside Apple Fifth Avenue.
A customer and an Apple team member hold up their iPhone 18 Pro purchases at Apple Fifth Avenue.
John Ternus smiles for a photograph with a customer at Apple Fifth Avenue.
A customer takes a selfie with John Ternus.
Two customers try out the new iPhone 18 Pro at Apple Fifth Avenue.
A customer unboxes her new iPhone 18 Pro purchase at Apple Fifth Avenue.
An Apple team member helps customers with their Apple Watch purchases at Apple Fifth Avenue.
A customer tries on AirPods 5 at Apple Fifth Avenue.
At an Apple Watch display table, customers try out Apple Watch models with iPad and iPhone at Apple Fifth Avenue.
A customer gives a thumbs-up while holding up his iPhone 18 Pro purchase.
Customers stand outside Apple Jing’an waiting for the store to open as team members look on.
A customer shows off their iPhone 18 Pro purchase next to a smiling team member at Apple Jing’an.
A customer tries out AirPods 5 at Apple Jing’an.
A team member gives a customer a hands-on demo of iPhone 18 Pro at Apple Jing’an.
A close-up of a customer’s wrist as they try on the latest Apple Watch models at Apple Jing’an.
A customer holds up their new iPhone 18 Pro purchase outside Apple Jing’an.
A customer celebrates the purchase of a burgundy iPhone 18 Pro.
A customer tries out a glacier iPhone 18 Pro at Apple Covent Garden.
Apple team members greet incoming customers at Apple Covent Garden.
A customer holds up a recent purchase of the burgundy iPhone 18 Pro at Apple Covent Garden.
A customer browses features on Apple Watch Series 12 at Apple Covent Garden.
Team members assist customers at iPhone display tables at Apple Covent Garden.
A customer tries out AirPods 5 at Apple Covent Garden.
A customer takes a selfie while holding two iPhone 18 Pro boxes at Apple BKC.
Customers wait in line outside Apple BKC.
A customer tries out AirPods 5 and iPhone 18 Pro at Apple BKC.
Two customers look at Apple Watch Series 12 at Apple BKC.
A customer holds up iPhone 18 Pro at Apple BKC.
A customer is shown in profile trying out AirPods 5 and iPhone 18 Pro at Apple BKC.
A customer poses with iPhone 18 Pro at Apple BKC.
Customers and team members fill Apple The Exchange TRX.
A customer holds up iPhone 18 Pro at Apple The Exchange TRX.
Team members greet customers as they arrive at Apple The Exchange TRX.
A team member helps customers make an iPhone 18 Pro purchase at Apple The Exchange TRX.
A customer looks at Apple Watch Ultra 4 on their wrist at Apple The Exchange TRX.
Using their iPhone, a person takes a photo of a customer holding up two iPhone 18 Pro boxes at Apple The Exchange TRX.
A customer tries out AirPods 5 at Apple The Exchange TRX.
The iPhone 18 Pro display at Apple The Exchange TRX.
A customer and team member smile and hold iPhone 18 Pro at Apple The Exchange TRX.
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Marcus Wong

Apple

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+852-25068831

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